Web - SEO
Choose the web agency that shows his client’s results on search engines instead of the businessman that guarantee only by turn of phrase!

Optimization (Search engine optimization SEO) means all the process involved to improve the position of a web site in the results made by a search engine.
Optimization involves all the elements of a web site: Url, layout, graphic, makeup, contents, computer technology. The first search engines made reference to the key words given from the web maker through the META TAG. In a ideal world this way would be useful, but many artful web makers declared dozen of key words making useless this tool (specified in HTML).
At the same time trendy search engine (one of the most famous was Altavista) started to sell central positions so the result of a search was a mix between business standards and search answers. This cloudy situation prepared the ground for the raising of google. Google introduced the Pagerank algorithm based on mathematic device connected to the importance of a web site. Bob Metcalfe, the creator of Ethernet called it Network effect: the more a net is useful, the largest is the number of visitors! Google index a web site basing on contents and links that are connected with. Now also other search engines make the same estimation improving their service.

Pay attention: it is possible to move around this rule, but company might be penalize and removed from the search engines for a certain period of time..