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Mailing list is a tool to send automatically mails to a certain number of users. Sailing on the net your would often read on a box “fill in the newsletter”. The user interested in being ever updated about the items and services your company sell will record his e-mail address taking part to your users data base. Mailing list is a useful and not intrusive way in fact the news letter are posted only to users applicant on the web site.

By newsletter you can send communications, information, any promotions, wishes, and so on. In particular, it may be several users with different needs and communications. For example an automobile company wish to inform some users that there is a promotion for the cars of the automobile company “a”. It is not useful send a mail also to the users that have a car of the automobile company “b” “c” “d” etc… so you send the mail only to the user connected with the group “a”, while you send to the whole data base the Christmas wishes letting alone other remarks.
The effectiveness of this tool consists in supplying the users with continuous up dating about your company news pushing them to visit your web site.